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Egyptian developer Maxim has come back to the billboards of Greater Cairo to remind city residents of their beach projects in Al Sahel.

With new colorful artwork, the ads invite viewers to Bo Sands and Bo Islands,  as well as the entertainment spot Bo Hub. Ad copy defines each project  as “Waterfront homes” and “The Lagoon’s Life” and include the location  of the projects – Sidi Abdelrahman Bay.

The campaign started towards  mid-June and uses uni-poles, double-decker poles, billboards, mega  signs, and flags, as well as gates and serial combinations of great  visibility.

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