French-Egyptian developer Pyramids and tycoon partner Sabbour continue developing their OOH campaign for upcoming project La Capitale. The new ad copy reveals more details about the prices and payment conditions, with artwork that displays new images of the apartment buildings that will offer “French Lifestyle in the New Administrative Capital” of Egypt. Launched during the second week of June, the campaign uses uni-poles, double-deckers, mega signs, and billboards on the highest-trafficked roads of Greater Cairo.
