Leading French automotive Renault has reappeared on the billboards of Greater Cairo with an OOH campaign to promote the new version of their Duster model.

  The campaign directly announces the launch of the new Duster version  over catchy, monochromatic backgrounds which highlight the vehicle up  front. The ad copy invites viewers to “Duster your brain”, with bold  white font that increases the contrast in the artwork.

Launched  towards the end of Ramadan, the campaign uses mega signs, large  uni-poles, gates, double-decker poles, and billboards in various  locations across Greater Cairo.

EIM presents the new Renault Duster with OOH-00EIM presents the new Renault Duster with OOH-01
EIM presents the new Renault Duster with OOH-00EIM presents the new Renault Duster with OOH-01

The Art & Science of OOH

Back To Top Arrow