A new OOH campaign has appeared on the roads of Greater Cairo to announce the upcoming live performance of Egyptian composer Omar Khairat in St. Petersburg, Russia. Under the name of “The Historical Concert”, the musical event will take place at the illustrious Mariinsky Theatre – just a couple of days after Egypt’s first match. The ads announce the location and date of the concert and display a top-notch range of sponsors. The campaign started during the first week of June and uses uni-poles, billboards and mega signs in selected locations across Greater Cairo.
