Construction tycoon and developer Hassan Allam Properties has extended the strong teaser campaign that the company launched last month about an upcoming project in the North Coast. The brand, which is keeping a busy year on the roads after their recent rebranding and the reveal of new project HAPTOWN, continues surprising audiences with strong imagery and conceptual artwork of the highest quality that relate very much to a beach project. The campaign extends the slogan “Find your true North” with new and varied OOH types and sizes of large format on the busy roads of Greater Cairo.
