Egyptian furniture mall Kabbani has launched a new OOH campaign to promote their prices and wide selection of furnishings. The ads use simple artwork and communicate the prices of specific Kabbani products, which appear featured on the billboards. Supplementary ad copy informs viewers of the brand’s showrooms, hotline, and logo. Launched during the first week of June, the campaign uses uni-poles, double-decker poles, gates, billboards, and mega signs across the Greater Cairo.
