Egyptian-Emirati footwear brand Dejavu has come back to the roads of Greater Cairo to present their summer collection with a new outdoor campaign.

  The OOH ads feature images of models posing by a promenade, under sunny  skies and with a crystal-blue sea in the background. With a clear focus  on the summer themed-artwork, the only ad copy visible is the name of  the brand and their website.

Launched at the beginning of June, the  campaign spreads across Greater Cairo with uni-poles, double-decker  poles, gates, billboards, and mega signs.

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