Egyptian-Emirati footwear brand Dejavu has come back to the roads of Greater Cairo to present their summer collection with a new outdoor campaign.
The OOH ads feature images of models posing by a promenade, under sunny skies and with a crystal-blue sea in the background. With a clear focus on the summer themed-artwork, the only ad copy visible is the name of the brand and their website.
Launched at the beginning of June, the campaign spreads across Greater Cairo with uni-poles, double-decker poles, gates, billboards, and mega signs.
Industry: Fashion wear
Advertiser: OXYGEN Trading Company
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega Sign
Region: North Africa
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