El Araby promotes Tornado appliances movie-style

Appliances expert El Araby Group has launched a new outdoor campaign to reignite the promotion of one of their leading brands – Tornado.

  With ads that feature images of the wide range of the Swedish brand’s  appliances, the ad copy offers viewers “international quality at  affordable prices”, which has been the main motto of the Electrolux  subsidiary brand since its inception.

The campaign started to spread  at the beginning of June and can be seen on a variety of OOH types and  sizes across the Greater Cairo.