A new outdoor campaign announces the upcoming World Youth Forum, an initiative that aims at bringing together youth from around the world to engage with the decision makers of the region. Building on the topics launched by the National Youth Conference last October 2016, and the subsequent periodical sessions in different cities across Egypt, the World Youth Forum will also include a Model United Nations where young people from around the world will participate. The ads portray images of youth from many corners of the globe, with messages of Culture, Prosperity, Development, and Peace, over varied colorful backgrounds. Launched during the first week of October, the campaign spreads evenly across the Greater Cairo using uni-poles, double-decker poles, megas, and flags.
