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As Egyptians get ready to watch Egypt play in Russia 2018, online portal Jumia has taken the chance to launch special offers for their new Jumia Express delivery service.
With images that feature football fans dressed with the colors of Egypt’s National Team – the “Pharaohs” –, the ads announce a special promotion for big-screen TVs, as well as other products, and present the new delivery service for Cairo and Giza.
The campaign started at the beginning of June and uses uni-poles and mega signs across several districts of Greater Cairo.
Industry: Online Portals
Advertiser: Jumia Group
OOH Size: Large uni-pole | Mega Sign
Region: North Africa
Tags: FIFA World Cup | Special Promotion
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