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As Egyptians get ready to watch Egypt play in Russia 2018, online portal Jumia has taken the chance to launch special offers for their new Jumia Express delivery service.

  With images that feature football fans dressed with the colors of  Egypt’s National Team – the “Pharaohs” –, the ads announce a special  promotion for big-screen TVs, as well as other products, and present the  new delivery service for Cairo and Giza.

The campaign started at the beginning of June and uses uni-poles and mega signs across several districts of Greater Cairo.

Campaign Credits

Industry: Online Portals

Brand: Jumia

Advertiser: Jumia Group

OOH Size: Large uni-pole | Mega Sign

Country: Egypt

Region: North Africa

Tags: FIFA World Cup | Special Promotion

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