As Egyptians warm up for the World Cup, Samsung has launched a limited outdoor campaign to promote their big-screen TVs.

  With images that feature the latest TV model in 3 different sizes, the  slogan invites viewers to “live the atmosphere of the pitch” on  double-decker poles in the brand’s selected locations across Greater  Cairo.

Campaign Credits

Industry: Consumer Electronics

Brand: SAMSUNG

Advertiser: SAMSUNG Egypt

OOH Size: Double-decker Pole

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Country: Egypt

Region: North Africa

Tags: FIFA World Cup | Samsung TV

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