As Egyptians warm up for the World Cup, Samsung has launched a limited outdoor campaign to promote their big-screen TVs.
With images that feature the latest TV model in 3 different sizes, the slogan invites viewers to “live the atmosphere of the pitch” on double-decker poles in the brand’s selected locations across Greater Cairo.
Industry: Consumer Electronics
Advertiser: SAMSUNG Egypt
OOH Size: Double-decker Pole
Region: North Africa
Tags: FIFA World Cup Russia 2018 | Samsung TV
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