Last week’s anonymous OOH teaser campaign has finally been revealed to be an initiative from Egyptian foundation Misr El Kheir. The campaign runs under the slogan “Our race is different! and showcases Misr El Kheir’s various philanthropic achievements in the medical sector specifically. The ad copy includes statements like “We supported over 60 hospitals across Egypt” and “ We developed 202 blood banks” and aim at encouraging viewers to put their Zakat with Misr El Kheir. Using uni-poles, billboards and mega signs in various locations across Greater Cairo, the campaign has been revealed during the last week of May.
