INSITE OOH Media Platform

After the buzz created by their last campaign for “Bedh Saat Fi Youman Ma”, Synergy Films returns to the streets with a striking new OOH campaign for their upcoming thriller “El Mashroua’ X”. Once again, they’ve taken over Cairo’s billboards, but this time with an edgier tone, deeper color palette, and unmistakable cinematic flair.

Starring Karim Abdel Aziz, Yasmine Sabri, Eyad Nassar, and Ahmed Ghozzi, and directed by Peter Mimi, the film’s high-profile cast is front and center in the campaign’s artwork. The visual direction leans into tension and mystery—deep reds, dramatic lighting, and layered character compositions paint a picture of secrets, conflict, and action. The gritty, brush-stroke typography of the title adds a raw, urgent energy, hinting at the chaos that lies ahead.

Compared to the warm, emotionally driven aesthetics of their previous campaign, this one marks a sharp pivot toward suspense and adrenaline. It’s a testament to Synergy’s ability to flex their visual language to match the story. With this campaign, they’re not just teasing a film—they’re setting the tone for what promises to be one of the season’s most intense cinematic experiences.