INSITE OOH Media Platform

As the awaited Karate Kid Legends is set to release on May 29, bold visuals take over UAE streets with a striking die-cut design centered to each billboard. 

The ad space features an action-filled visual of the movie star Ben Wang, aka, The Karate Kid, airborne in a kick, wearing the traditional martial arts outfit with a red belt. The billboard design features the character actually seeming to leap off the ad space, representing the film's energy and excitement. The backdrop is a red sun over the outline of a cityscape, immediately positioning the film's martial arts heritage while positioning it internationally and in contemporary times.

This die-cut showcase not only creates 3D visual impact but also resonates with breaking boundaries in the classical and figurative sense.

The message on the billboard is presented cleverly in both English and Arabic so that it is appealing to the multi-cultural UAE population. The title, Karate Kid Legends, as well as the release date, "May 29," are visible using both languages, with the tagline "Exclusively in Cinemas."

The Bold red-and-yellow coloration and die-cut character ensure that attention is drawn to the billboard from as great a distance as possible, all while clearly noting key facts like the movie name, date of release, and exclusive cinema preview.

The new creative campaign took off in the second week of May upon die-cut hoarding billboards in the UAE.