There's a new commercial buzz brewing in Cairo's outdoor advertising landscape, as X Five Mall makes its presence known with a fresh OOH campaign. The billboard is divided into two distinct sections. The left side features a dark, almost black background with a subtle reddish hue, upon which the X Five Mall logo is prominently displayed in white, stylized font. Below it, a monochromatic image of a person with a muscular physique is seated, facing right, adding a dynamic and aspirational feel. Two large white 10 figures are vertically stacked, accompanied by text indicating DOWN PAYMENT and INSTALLMENT respectively, clearly communicating 10% for both terms, highlighting payment flexibility. The bottom left corner showcases the XESTATE DEVELOPMENTS logo, clearly associating the mall with its developer. Below that, text reads COMMERCIAL - ADMINISTRATIVE - CLINICS, along with NEW CAIRO - LAUNCHING SOON and contact information. The right side of the billboard presents a clear, detailed rendering of the X Five Mall building. The architecture appears modern, with dark facades, large glass windows, and hints of greenery, suggesting a contemporary and integrated design. A sleek, dark car is parked in front of the building, enhancing the image of luxury and accessibility. The overall color scheme is dominated by dark tones on the left, transitioning to the more realistic, vibrant blues and greys of the building rendering on the right, creating a visual balance. The number 16748 is visible at the bottom right of the billboard, likely a campaign identifier. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
