For the occasion of Ramadan, the season of foodies and gatherings, Amer Group has launched a new outdoor campaign advertising all their restaurants. With ads that feature the logos of Chili’s, Mama, Studio Misr, and Halket el Samak, the ad copy invites viewers to come to Nile City and enjoy “Iftar and Suhoor on the Nile”. Along images of Nile City, the campaign also displays some of the delicious dishes from each restaurant individually. The campaign started at the beginning of Ramadan and uses uni-poles and gates on selected locations across Greater Cairo.
