EG Bank has launched a new outdoor campaign for their initiative Mint Hub, following the buzz created by their TV and social media campaigns. The ads are colorful and youthful, specially designed for their target audience. With doodles in the background, the ad copy reads “Mint provides workshops to enhance your skills”, thus informing viewers of the perks of the service. Using uni-poles in various locations across Greater Cairo, the campaign was launched after mid-May.
