EG Bank promotes Mint Hub on Cairo’s billboards

EG Bank  has launched a new outdoor campaign for their initiative Mint Hub,  following the buzz created by their TV and social media campaigns.

 The ads are colorful and youthful, specially designed for their target  audience. With doodles in the background, the ad copy reads “Mint  provides workshops to enhance your skills”, thus informing viewers of  the perks of the service.

Using uni-poles in various locations across Greater Cairo, the campaign was launched after mid-May.