The International Conferences & Exhibitions Company has once again appeared to promote their event, which was hosted at the Cairo International Convention & Exhibition Center in Cairo. The event will go live from the 15th to the 17th of May. This follows their previous appearance in May 2023. The Design Show has always been a place to show the beautiful side of things with the finest of residential exterior and interiors and only the purest pieces of furniture, while not forgetting everything in between. The event has always stood proud amongst its many years of conduction and has yet to disappoint the masses by always providing and exceeding the expectations of both artistic fanatics, casual observers, and fluorescent souls that all have been put to face artistic value that must be respected and appreciated. As Egypt’s leading exhibition for interior, exterior and furniture the brand must offer a variety of visual masterpieces which can withstand the name of being pioneer and leader of its own lane, accordingly the event hosts a multitude of items to crave and gaze at from interiors, furniture, workspace furniture to lighting, finishing materials and even flooring and more is awaited at this dense event. The visuals are straightforward and tackle the main goal head on to reach optimal attraction and create buzz around the event and widely popularize the event and escalate it from a niche event to a mainstream one the design of the ad must striking while also not compromising the brand’s identity accordingly the ad uses bold text characters in an attempt to create familiarity while also being attention grabbing. The main tagline used is “The Leading Exhibition For Interior, Exterior and Furniture,” while also clearly being transparent and showcasing the event’s official sponsor, GLC. To catch more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
