Following their recent branding campaign, ride-booking app UBER has launched a new teaser campaign with the silhouette of Egyptian king Mohamed Salah, who signed as the brand ambassador for the transportation brand just before Spring. The ad copy teases viewers with the message “Where do you want to go?”, over artwork that features a gradient night-blue background and the darkened profile of international football star Salah – a combination of mystery components that make the teaser work in infinite directions (and this was not an intended pun)! Launched after mid-May, the campaign uses uni-poles, billboards and gates on selected locations across Greater Cairo.
