INSITE OOH Media Platform

Al Jaber Optical, a leading eyewear company founded in Dubai, offering a comprehensive range of eyewear and optical services across the board. Has just launched a new OOH campaign following their last appearance almost a year ago in July,2024.

The campaign used celebrity endorsement to appeal to customers by featuring the famous Swiss former Tennis player Roger Federer, ranked No.1 in men’s singles by the Association of Tennis Professionals .Federer is exclusively associated with high-end brand campaigns like Nike, Rolex , Mercedes and more, attracting a  likely customers-base.

This year’s campaign is not much different from last year’s,adopting a minimalistic approach. It features the celebrity positioned at the bottom of the uni-pole with an attractive portrait wearing the iconic black sunglasses , the logos of Al Jaber Optical and Oliver Peoples appear at the top against a white background. This aesthetic reflects the brand’s tone of voice  and reinforces its commitment to providing the local community with the highest standard of professional and reliable optical and eyewear services.