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Again this year, Vodafone’s massive Ramadan TV commercial campaign has been followed by their outdoor counterpart campaign, combining the two major themes of the moment – the Holy Month and the World Cup.
The campaign brings together the brand’s usual load of stars under the idea that this year, Egypt’s National Football Team has stolen the thunder from the actors. Amr Youssef, Yasmine Sabry, Amir Karara, Shery Adel, Dalal Abdel Aziz, Lotfy Labib, Shiko, and Hisham Maged star on the billboards communicating the idea that “Ramadan is the team’s time to shine”. National Team players like Saad Samir, Ahmad Hegazi, and Ahmed Fathi are also seen under the slogan “whoever can represent Egypt in Russia can do anything”.
Using uni-poles, double-decker poles, and mega signs in various locations across Greater Cairo, the campaign hit the roads just at the start of Ramadan.
OOH Size: Double-decker Pole | Large uni-pole | Mega Sign | X-Large uni-pole
Region: North Africa
Tags: Ahmed Fathi | Amir Karara | Amr Youssef | FIFA World Cup | Lotfy Labib | Ramadan Campaign | Saad Samir | Yasmine Sabry | Ahmad Hegazi | Dalal Abdel Aziz | Hisham Maged | Shery Adel | Shiko
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