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Again this year, Vodafone’s massive Ramadan  TV commercial campaign has been followed by their outdoor counterpart  campaign, combining the two major themes of the moment – the Holy Month  and the World Cup.

  The campaign brings together the brand’s usual load of stars under the  idea that this year, Egypt’s National Football Team has stolen the  thunder from the actors. Amr Youssef, Yasmine Sabry, Amir Karara, Shery Adel, Dalal Abdel Aziz, Lotfy Labib,  Shiko, and Hisham Maged star on the billboards communicating the idea  that “Ramadan is the team’s time to shine”. National Team players like Saad Samir, Ahmad Hegazi, and Ahmed Fathi are also seen under the slogan “whoever can represent Egypt in Russia can do anything”.

  Using uni-poles, double-decker poles, and mega signs in various  locations across Greater Cairo, the campaign hit the roads just at the  start of Ramadan.

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