Oscar-Winning Actress Penélope Cruz for GEOX on OOH Ad Campaign
Penélope Cruz is back on Dubai’s billboards, fronting Geox’s latest campaign with her unmistakable grace and charm. As the brand’s first global ambassador, Cruz feels like a natural extension of what Geox stands for. Elegance, ease, and a quiet confidence.
Following her debut with the Fall Winter 2024 fashion collection six months ago, Cruz now returns for Spring Summer 2025, bringing with her a lightness that mirrors the new season. Captured by creative duo Hunter and Gatti, the campaign leans into simplicity. She’s seen lounging in soft neutrals, surrounded by earthy tones and minimal backdrops. Outfits that feel breathable, wearable, and very much real life.
The billboards are clean and pared back with no distractions. The text is minimal. The tones are muted. The message is clear. Comfort and style can co-exist and Geox is here to prove it.
With every frame, the campaign quietly shifts Geox further into fashion forward territory while staying rooted in what it does best. Unpretentious comfort that moves with you.
The billboards have been witnessed upon uni-poles in the fourth week of April.
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