INSITE OOH Media Platform

Zone Of Growth Developments has released an OOH campaign all over greater Cairo in an attempt of creating buzz around their new project, located in the 6th October area the promising destination serves more than just mere compartments but a full on community. 

FLW Residence Community is located in a prime area in 6th of October City. It offers a variety of residential units with modern designs and different spaces. It includes integrated services such as security, green areas, swimming pools, a social club, and entertainment zones, providing residents with a balanced and comfortable living environment. The whole idea behind the project is balance, since a balanced life is the best of both worlds. The project offers just that with a mixture of residential elements, fundamental features, utility perks, and luxury amenities. The destination is a full-on fledgling that offers all you need in one spot. 

The visuals carry the same idea of balance in both the ratio of characters, elements, and even balance in the usage of color tones and their portions. The main colors used is sky blue, which is highly associated with balance, harmony, and tranquility, while the font style of the characters is a mix of sharp edged characters and soft curved characters. On the bottom right of the ad copy, the exterior design of a singular building in the project is present, creating a mix between the new age of industrialization and nature. The brand’s hotline is present for any further inquiries,s and the ZG Developments logo is also illustrated in the top right corner, and the Cairo West logo is on the top left. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.