Popular Indian bakery franchise Monginis has launched a new outdoor campaign just in time to celebrate Ramadan on the roads of Greater Cairo. Using the Egyptian proverb “lam el shami ala maghrabi” as slogan, the ads feature the variety of delicious sweets, cakes and biscuits in different combinations and over two different backdrops. The campaign was launched just a few days before Ramadan and uses mega signs, uni-poles, T-poles, and billboards in various locations across Greater Cairo.
