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Popular Indian bakery franchise Monginis has launched a new outdoor campaign just in time to celebrate Ramadan on the roads of Greater Cairo.

  Using the Egyptian proverb “lam el shami ala maghrabi” as slogan, the  ads feature the variety of delicious sweets, cakes and biscuits in  different combinations and over two different backdrops.

The  campaign was launched just a few days before Ramadan and uses mega  signs, uni-poles, T-poles, and billboards in various locations across  Greater Cairo.

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