Real Estate developer Grand Plaza has upgraded their OOH campaign for project La Mirada El Mostakbal, located in New Cairo. The campaign uses a new art direction and focuses on the new message “A dream come true”. The ads communicate a promising and positive vibe with images of different people, families, and couples, and supplementary ad copy reads “Dreams are closer in Mostakbal City”. Launched during the second half of May, the campaign uses uni-poles, gates, double-decker poles, mega signs, and flags in various locations across Greater Cairo.
