Moms Are in Good Hands Thanks to Mediclinic Baby OOH Campaign
Following the previous campaign of Mediclinic that was back in November 2024, the healthcare entity has launched a new campaign to promote the Baby Programme under the name of Mediclinic Baby.
This campaign promotes a program that supports parents with pre- and postnatal pregnancy care, The campaign used the right visuals to express the programme’s approach.
Using white as the primary color is on point, as white indicates purity and innocence, and actually, it goes hand-in-hand with the baby clothing item and the violet flowers, which also indicate the sense of innocence.
When it comes to the copy, it’s very touchy, especially when they use the unborn child to talk to their mother. This marketing technique works best as it touches a soft spot in the audience, specifically the pregnant women.
Placing the unipole on a highway ensures maximum visibility to the audience. Additionally, the font size helps in raising the brand’s awareness.
It’s worth mentioning that Mediclinic operates in 4 locations, which are Dubai, Abu Dhabi, Al Ain, and Al Dafra. Operates seven hospitals in the UAE.
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