INSITE OOH Media Platform

Rayhana Developments makes another OOH appearance on Greater Cairo’s outdoor advertising platform raising awareness and branding for its new project “Ray West” after its prior branding campaign during November 2024 which was also raising awareness for their contemporary and captivating project. 

Rayhana Developments is currently back on billboards even stronger with a captivating campaign that is heavily distributed across Cairo’s billboards, grabbing the attention of commuters and passersby with bright visuals and bold ad copy. The ad copy highlights that Ray West is a “Project by Rayhana Developments” and that it comprises “Commercial, Administrative, and Medical” sectors.

The campaign includes a promotional aspect since the ad visual highlights that there's a “0% Down Payment” and “Up To 10 Years Installments.” The visual also shows an aesthetically pleasing photograph of the development along with including a hotline for additional information. Another ad visual uses the same message with a different color scheme for increased awareness. It includes red ad copy against a black background to make the promotion stand out on the roads. The visual also includes a zoomed-in photograph of the project. 

Check out (MOOH), a dedicated media agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.