Yateem Optician Promotes Carrera Eyewear on OOH
Yateem Optician has launched an OOH campaign in Dubai during the second week of March 2025, utilizing uni-poles to promote Carrera eyewear. The campaign features visuals that highlight the style and appeal of the brand.
The uni-pole advertisements feature a light blue background in the upper section, creating a fresh and airy feel. The Carrera logo is prominently displayed in red, ensuring brand recognition. The tagline "EYEWEAR SINCE 1956" is also featured. The visuals include a portrait of a man wearing Carrera sunglasses. He has a shaved head and a short beard and is wearing a white open-collared shirt. The lower section of the uni-pole has a black background and features the Yateem Optician logo in both Arabic and English. The hashtag "#DRIVE YOUR STORY" is also visible, suggesting a connection between Carrera eyewear and personal narratives.
The campaign's design incorporates a combination of product imagery and clear branding. The use of a light blue background in contrast with the red Carrera logo helps the brand stand out. The portrait of the man wearing the sunglasses allows viewers to see the product in use and appreciate its style. The positioning of the Yateem Optician logo clearly identifies the retailer.
Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
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