INSITE OOH Media Platform

As Eid al-Fitr approaches, Egyptian cinema gears up for a season packed with entertainment, and this year, "El Safa Thanawya Banat" is stepping into the spotlight. Featuring a star-studded cast including Ali Rabie, Osos, Mohamed Tharwat, Lina Sophia Ben Hamman, Bayoumi Fouad, and Sara Elshamy, the film promises a blend of comedy, drama, and youthful chaos—elements that resonate well with holiday audiences.

The campaign’s billboard is striking, designed to immediately capture attention with its vibrant yellow backdrop and expressive character poses. The poster successfully hints at the film’s comedic tone through exaggerated facial expressions and playful body language, while the school setting suggests a mix of mischief and relatability. By focusing on a youthful, high-energy aesthetic, the campaign aims to attract both teenagers and families looking for a lighthearted escape during the festive season.

Positioning the film as a must-watch for Eid, the marketing strategy capitalizes on humor and nostalgia, tapping into the universal experience of high school antics. With a cast known for their comedic timing and dynamic screen presence, "El Safa Thanawya Banat" is set to be a strong contender in the holiday box office, offering audiences a mix of laughter and chaos.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.