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French dairy brand Danone has come out to the billboards of Greater Cairo to celebrate Ramadan with limited-time special flavors.
The ads feature the yogurt with ad copy that praises its thickness and quality in Egyptian slang and display a special rebranded packaging for the holy month.
Launched during the second week of May, the campaign uses uni-poles, gates, billboards, T-poles, and mega signs on the major roads of Greater Cairo.
Industry: Food & Beverages
OOH Size: Billboard | Gate | Large uni-pole | Mega Sign | T-pole
Region: North Africa
Tags: Global Brand | Ramadan Campaign
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