French dairy brand Danone has come out to the billboards of Greater Cairo to celebrate Ramadan with limited-time special flavors.

  The ads feature the yogurt with ad copy that praises its thickness and  quality in Egyptian slang and display a special rebranded packaging for  the holy month.

Launched during the second week of May, the campaign  uses uni-poles, gates, billboards, T-poles, and mega signs on the major  roads of Greater Cairo.

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