INSITE OOH Team has spotted a new anonymous outdoor campaign spreading across the roads of Greater Cairo.

  With ad copy that reads “Our race is different”, we are intrigued by  the ads which display a gradient blue background. The design is simple,  with no artwork or supplementary ad copy; however, the advertiser has  added the image of a stethoscope as main clue, directing us to the Medical and Pharmaceutical sector.

Stay tuned as we report on the evolution of this campaign!

New OOH teaser intrigues viewers about the medical sector-00
New OOH teaser intrigues viewers about the medical sector-00

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