Golden Gate has released an OOH campaign promoting their mixed-use project in New Cairo. This follows their previous appearance in March 2022. After a long pause on appearing in Cairo's open spaces Redcon Properties is back with a powerful statement and an even more promising stance. The gigantic project located in the fifth settlement offers commercial units, administrative offices, and medical clinics on a grand scale and on a huge area of approximately 40 acres which is divided into green spaces, surrounding landscapes, and the huge building area that contains all the units. The project has mean features that create cohesion in the project’s overall ability of creating an all-inclusive destination some of these features are escalators, huge garages, major air conditioning units, maintenance services, meeting rooms and distinguished medical services. The visuals are very vibrant and futuristic creating anticipation and upholding a persona that is associated with the project which is mainly a rhythmic abstract type style that creates tranquility with the main tagline “The Rhythm Of New Cairo” while having the project’s logo centralized as the main element while the rhythmic abstract textiles are a secondary element in the ad copy that truly supports the main idea of the project and campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
