On Holding AG climbs on Dubai’s D/OOH platform with a new outdoor advertising campaign releasing their all-new CloudTec Phase®. On Holding AG is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes. This is considered On’s very first OOH appearance on Dubai’s OOH arena. This campaign is a relatively new one that was released during the first week of March. This campaign is considered a multi-format campaign that utilizes hoardings and digital screens distributed across Dubai city to reach the mass target audience. These types of shoes are ultrasoft, cushioned road running shoes with CloudTec Phase® cushioning for a smooth ride and seamless heel-to-toe transition. The main tagline used in the campaign is the ad copy “SOFT” and “WINS” indicating that athletes who wear this shoe will win while they feel comfortable. The ad copy “Powered by CloudTec Phase®” is also embedded in the visual. The campaign shows a zoomed-in, aesthetically pleasing photograph of the shoes and their core and material. It also highlights On’s official website domain and prominently displays the brand visual for any additional information. The ad copy is available in both English and Arabic to reach both languages-speaking consumers. The shoes are available for both men and women which is another advantage. The CloudTec Phase® technology provides exceptionally soft cushioning through a computer-optimized, active midsole, resulting in the smoothest running experience possible; this is enhanced by Helion™ super foam, delivering the softest cushioning yet, all achieved without a Speedboard® for a lighter, more streamlined design; sustainable practices, like water-saving dope dye, are incorporated alongside durable traction from thin, light rubber pads, ensuring reliable grip in any weather. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
