Ramadan is just a few hours away and TV channels keep  spreading their OOH campaigns on the roads. Another TV network who has  started to promote their Ramadan shows is AlHayah TV, whose campaign announces the leading stars of the channel for the holy month.

  TV faces like Amir Karara, Mustafa Shaaban, Mustafa Khater, and others  can be seen on the billboards along with the names of their shows –  Kalabsh, Ayoub, Rob3 Roumy –, and the times of airing.

The campaign  was launched during the second week of May and appears in various  locations across Greater Cairo with mega signs, double-decker poles,  large uni-poles, gates, billboards, and flags.

AlHayah TV presents the stars of Ramadan-00AlHayah TV presents the stars of Ramadan-01
AlHayah TV presents the stars of Ramadan-00AlHayah TV presents the stars of Ramadan-01

The Art & Science of OOH

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