If you've driven through Cairo recently, chances are you've caught sight of Urbanlanes Developments’ latest billboard campaign. Following their November 21, 2024, presence, they’re back with ‘Midlane,’ a new commercial and clinic project in New Cairo. Known for their bold architectural vision, Urbanlanes continues to establish itself as a key player in the real estate market. The billboards command attention with a deep navy blue background contrasted by a striking red accent, exuding a sleek, modern feel. The typography is clean and elegant, with ‘midlane’ displayed in large, sophisticated white letters, while the words ‘admin, commercial, clinics’ sit underneath, clearly defining the project’s purpose. A subtle, abstract red figure on the side adds a touch of mystery and refinement, reinforcing the brand’s premium image. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
