Following their quizzical teaser campaign last April, real estate developer LA VISTA has released their reveal campaign without much flair.

  Keeping the same font but turning the artwork into dark blue  backgrounds, the developer reveals that the previous ad copy of “12+16”  simply refers to the number of projects – a clear attempt to use numbers  as branding values, though some of the projects are still under  development.

The reveal started to spread during the second week of  May in different locations and uses mega signs, large and x-large  uni-poles, and double-decker poles, as well as combinations of gates and  serials across the Greater Cairo.

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