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With Ramadan literally a few hours away, TV shows start to dominate the billboards of Greater Cairo and ON Drama has joined the scene with a new OOH campaign.

  Using the same artwork as last year, the channel features the stars of  each show as the highlight of the ads and informs viewers of the names  and airing times. Renowned faces like Ahmad Ezz, Amr Youssef, Yasser  Galal, and Mai Ezzel Din, among others, present the shows in their  respective billboards.

The campaign hit the roads during the second  week of May and uses mega signs, uni-poles, gates, double-decker poles,  T-poles, billboards, and flags in various locations across Greater  Cairo.

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