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With Ramadan literally a few hours away, TV shows start to dominate the billboards of Greater Cairo and ON Drama has joined the scene with a new OOH campaign.
Using the same artwork as last year, the channel features the stars of each show as the highlight of the ads and informs viewers of the names and airing times. Renowned faces like Ahmad Ezz, Amr Youssef, Yasser Galal, and Mai Ezzel Din, among others, present the shows in their respective billboards.
The campaign hit the roads during the second week of May and uses mega signs, uni-poles, gates, double-decker poles, T-poles, billboards, and flags in various locations across Greater Cairo.
Industry: Broadcast Media
Brand: ON Drama
Advertiser: Egyptian Media Group
OOH Size: Billboard | Double-decker Pole | Flag | Gate | Large uni-pole | Mega Sign | T-pole
Region: North Africa
Tags: Amr Youssef | Ramadan Campaign | Ahmad Ezz | Mai Ezzel Din | Yasser Galal
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