Egyptian renowned fast-food restaurant Smiley’s Grill can be seen on the billboards of Greater Cairo promoting a new offer full of variety and taste. The ad showcases the 3-sliders combo offer with ad copy that reads the price and the name of the family-owned and beloved restaurant. Over an elegant light-color background, the ad showcases the renowned emoticon logo of the brand as well as the mouthwatering food. Launched during September, the campaign uses strategically chosen locations of great visibility and reach across the city.
