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New Egyptian developer AKAM has turned their recently-launched branding campaign into the announcement of their first project, which will be located in the New Administrative Capital of Egypt.

  Under the name of “Scenario”, the new campaign features the branding of  the project with artwork focused on performing arts elements to match  the project’s name, such as a theater stage with curtains and props. The  slogan “Make your own scene” wraps it all up.

The campaign started  to spread at the beginning of May and can be seen on large uni-poles,  gates, mega signs, double-decker poles, T-Poles, Serials, and billboards  across the Greater Cairo.

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