Al Habtoor Motors launched an OOH campaign in Dubai and Sharjah during the third week of February 2025, utilizing uni-poles and hoardings to promote Mitsubishi SUVs with a distinctive offer. The campaign focuses on providing customers with exceptional value by allowing them to Drive Free Until Ramadan 2027, which includes complimentary fuel for up to two years. The advertisements feature a dark background, which creates a sense of depth and allows the vehicles to stand out. Several Mitsubishi SUVs are prominently displayed, showcasing their diverse range and design. The campaign's key message, DRIVE FREE UNTIL RAMADAN 2027, is presented in a bold, white font, ensuring clear visibility. The Al Habtoor Motors logo is visible, along with the Mitsubishi Motors logo, reinforcing brand association. The campaign highlights a range of additional benefits, including FREE FUEL FOR UP TO 2 YEARS, INSURANCE, REGISTRATION, SERVICE, TINTING, and ZERO DOWNPAYMENT. These offers are listed at the bottom of the advertisement, providing potential customers with a comprehensive overview of the value proposition. The use of both English and Arabic text ensures that the message is accessible to a wide audience.
