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Civilia Developments has released an OOH campaign promoting their project CIV West. This campaign has been released all over Cairo’s open spaces and this follows their previous appearance in February 2025.

CIV West is a highly anticipated project that has been buzzing all around Egypt since the start of 2025 and has been creating a promising rollout with their advertising and truly visualizing their character in these ads. The project is located on the west side of Greater Cairo in Sheikh Zayed city which is a very prime location for any residential destination, while having a very attractive payment plan that is very elastic to help lock in purchases. Offering a variety of one up to three bedroom apartments and has a club house and a commercial mall inside this gated community. 

The visuals are very vibrant, carrying the brand's lovable character to all bystanders and motorists. The visuals have a low number of elements however are very appealing to the eye, using colors such as yellow that show a sense of cheerfulness and a small amount of navy blue that showcases elegance, all while having the brand’s logo placed on the ad copy as well. There are some photographic illustrations that mainly show yellow flowers and blue skies,s which play a role in showcasing the brand’s signature colors and the brand’s main ideology. 

Get more about this OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.