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One more real estate developer, Better House Developments,  has entered the OOH scenery of Greater Cairo with an outdoor campaign  that announces their latest project Sky Capital in the New  Administrative Capital.

The campaign focuses on introducing the  branding of the project, which consists of an image of a young happy  family over a rural-deserted background – and that desert is probably  puzzling the industry!

Stay tuned as the developer reveals more details of this upcoming project in the New Capital with their next OOH campaign.

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