Pioneering telecommunications giant Telecom Egypt, also known as WE, is back on Greater Cairo’s OOH landscape with a new campaign promoting their WE Gold plan starring no other than Ahmed Malek, who was also a brand ambassador in WE’s prior campaign, along with Aya Samaha, the widely loved young actors. The campaign is highly distributed across main highways and high-traffic areas to grab maximum audience awareness. WE’s prior successful OOH appearance was during December 2024 when the brand was advertising for its eSim. WE is currently back on track with brand ambassadors that will wow the audience. One of the campaign visuals portray Ahmed Malek and Aya Samaha holding their phones while they’re all elegantly dressed. The ad copy used translates to “With WE Gold you can transfer minutes and home internet to your mobile internet.” They are aesthetically photographed in a hall, and this picture is inspired by the television advertisement. Another ad visual portrays Aya Samaha in a breathtaking gold dress holding her mobile phone up to her ear as if she’s making a phone call. The ad copy embedded translates to “With WE Gold choose your preferred bundle from your mobile only or for your mobile, internet and home landline.” Another tagline used in “We have gathered mobile internet and home internet and landline in one billing system.” A separate billboard portrays the key features of WE Gold, which include; WE Air, Home Internet, Landline, Minutes, Mobile Internet, 5G Network, and Special Numbers. Each feature has its own icon that relates to it with a black background so that the icons and text pop out. WE also prominently portrays the “WE Gold” logo on all its visuals along with its official slogan,n which translates to “Boundless.” Another billboard portrays even more features of WE Gold using the main tagline “The best open bundle system in Egypt.” You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
