The city renowned for its costly marinas and breathtaking waterfront is making waves again with its new outdoor campaign advertising Dubai’s International Boat Show. With the much-awaited event looming close, the city billboards have turned into striking symbols of a regal deep blue ocean, inviting boat enthusiasts to discover a world of sea miracles. The new ad campaign boasts a beautiful picture of a stylish boat gliding across an infinite blue horizon. The tagline, tastefully inscribed in Arabic, states: Your favorite boat show is back! and A world of marina wonders awaits you. These are pointers to the excitement and grandeur that attendees can expect from this year's event. Held from February 19th to 23rd at the Dubai Harbor, Boat Show Dubai promises to unite the industry's largest players, presenting an impressive fleet of yachts, superyachts, and cutting-edge marine technology. The campaign visuals are a testament to the show's quality and can evoke a sense of adventure, luxury, and exclusivity that is befitting Dubai's reputation as a global maritime gateway. The campaign sailed off on UAE’s digital screens and bridge billboards in the second week of February.
