Legendary food and beverages brand Nespresso, known for offering exquisite coffee capsules is back on Dubai’s billboards with a captivating new campaign featuring renowned actor and brand ambassador George Clooney and Eva Longoria, American actress and film producer. Nespresso’s prior successful OOH appearance was during November 2024 when it was advertising for its coffee also featuring George Clooney. Nespresso is back on billboards stronger with its contemporary campaign that was released during the first week of February. The campaign is a single-format one that utilizes digital screens across Dubai. Nespresso's new ad features George Clooney as a detective investigating the theft of their colorful coffee capsules from an heiress. Eva Longoria is among the suspects he questions. One of the ad visuals portrays Eva Longoria as a chef holding a coffee capsule in one hand and what seems to be a macchiato in the other. The repeatedly used slogan “Unforgettable Taste” is then centered in the middle of the visual. Another campaign visual portrays George Clooney in a detective suit and hat, holding what seems to be like a double espresso and leaning on a coffee table that has the name “Nespresso” on it. The table also has packs of two different coffee capsules by Nespresso. Nespresso’s logo is also prominently displayed on the top of the billboard while the tagline is also centered on the billboard. The tagline is used in different visuals in both English and Arabic to reach the maximum number of OOH audiences. Nespresso offers a wide range of high-quality coffee experiences for every occasion, from espressos to iced coffees, using premium Arabica and Robusta beans in their Original and Vertuo systems. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
