Dairy manufacturer Obour Land has hit the roads of Greater Cairo for the first time this year with an OOH campaign that arrives just in time for Ramadan. With ads that feature their milk and juice varieties over rural backgrounds of green pastures, the Egyptian brand appeals to viewers with slogans that proclaim the natural taste and organic ingredients of their products. The campaign started during the first week of May and uses uni-poles, billboards, mega signs, as well as gates and serial combinations across the city.
