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Dairy manufacturer Obour Land has hit the roads of Greater Cairo for the first time this year with an OOH campaign that arrives just in time for Ramadan.

  With ads that feature their milk and juice varieties over rural  backgrounds of green pastures, the Egyptian brand appeals to viewers  with slogans that proclaim the natural taste and organic ingredients of  their products.

The campaign started during the first week of May  and uses uni-poles, billboards, mega signs, as well as gates and serial  combinations across the city.

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