Another TV channel that has appeared in the billboards of Greater Cairo this month is Al Nahar TV, who has just released their OOH campaign to present the TV shows for Ramadan. As is common with previous campaigns, the channel uses branded backgrounds, which for this occasion include the traditional cloth in the blue of the brand’s logo. Different drama series and talk shows are featured individually, with the leading stars and viewing times in every billboards. The campaign was launched at the beginning of May and uses uni-poles and billboards on selected locations of Greater Cairo.
