Real estate pioneer Damac Properties spikes Dubai’s outdoor advertising platform with a new campaign for its newly launched development, Riverside Views. Damac’s previous successful OOH appearance was during October 2024 when the company was advertising for Violet Towers. Damac is currently back on billboards with an eye-grabbing and fascinating campaign. This campaign is a relatively new one which was released during the first week of February and is a multi-format campaign that utilizes hoardings and megacoms in high-traffic areas and main roads across Dubai. The campaign uses the main tagline “Urban Living Elevated By The River,” while promoting apartments using the ad copy “Apartments From AED 888,000.” The visual portrays a river with lanes on each side of it with luxury apartments. The visual is aesthetically pleasing and is bound to grab the attention of passersby. The visual encourages potential buyers to experience urban waterfront living at its finest with stunning river vistas and lush green surroundings. The campaign uses ad copy in both English and Arabic to reach a larger number of target audiences. Another visual portrays the establishment on a bigger scale since this is the hoarding visual. The visual also demonstrates the informative ad copy “1 bedroom apartments starting from AED 888,000.” The ad visual displays a woman looking over at the beautiful river view with the Damac residence on her left side and surrounding the river on her right. The establishment includes therapeutic lakes infused with essential oils and hydroponic farms. Learn more about more OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
