After a year, the World Government Summit has kicked off a new outdoor advertising campaign in the United Arab Emirates. This week, Dubai welcomes the esteemed World Government Summit, which will be held from February 11th to 13th, 2025. In its 12th year, the summit has become a leading global forum for discussion and cooperation, uniting influential figures from around the world to guide the future of governance. The World Government Summit’s previous successful OOH appearance was one year ago during February 2024 when it was raising awareness for the annual event. The campaign is distributed in high-traffic areas and main roads to grab maximum consumer attention. It uses the main tagline “Shaping Future Governments,” while prominently displaying the summit’s logo and its name in bold and clear type. The campaign also demonstrates the dates in which the event will take place. The OOH billboard also comprises logos of; smart city partner Dubai Municipality, sustainable energy partner Dubai Electricity and Water Authority, smart mobility partner the RTA, and technology partner Etisalat e&. Other partners displayed in the OOH campaign include; the Abu Dhabi Fund For Development (ADFD), leading partner Telecommunications And Digital Government Regulatory Authority (TDRA), and DP WORLD. The World Government Summit, a global non-profit, aims to guide the future of governance. It focuses on how next-generation governments can leverage innovation and technology to address humanity's pressing challenges. The campaign is a relatively new one which was released during the first week of February and is a single-format campaign that utilizes bridge billboards across Dubai. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
