Medical institution Dar Al Fouad has come back to the roads of Greater Cairo with a new outdoor campaign that announces a new hospital in Nasr City.

Keeping the branded backgrounds that we saw in their first OOH branding campaign  last January, the ads display an image of the new hospital with ad copy  that informs viewers of the new opening, as well as the institution’s  partnership with Cleveland Clinic from USA.

The campaign was  launched during the first week of May and uses uni-poles, double-decker  poles, mega signs and gate combinations across the Greater Cairo.

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